Mobile App Design – Things To Consider
Actually, more than 50 percent of the time spent by digital media users are on mobile apps. The mobile app industry has grown exponentially and is expected as well to cross 77 billion dollars in revenues by the end of 2017 whether you believe it or not. It is vital to understand that there are several factors that drive the sales of mobile apps including marketing efforts, design and platform with over 85 percent of users who prefer to use mobile applications to mobile sites.
Regardless if you are playing games, planning your schedule, planning your fitness game, shop online, boost your business, prepare your budget, listen to music, you can be sure that there is a mobile app for it. But this does not indicate that every application is destined for success. The design of app actually plays an important role and there are few things that should be taken into mind throughout the process.
Number 1. Do you really need to use a mobile app – before starting to design your app, you have to ask yourself if you truly need one. You need to know if there’s a market for your application because sometimes, it makes more sense to make a mobile optimized page instead. This helps in targeting multiple platforms than just mobile customers like an application would.
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If you know what your real goals are as well as the audience that you’re trying to attract, standalone apps makes more sense. Consider these features carefully prior to integrating any of it to the app.
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Number 2. Mobile app usage – just before you start on designing a mobile app, it is your duty to know the people who will be using the app often, the target market and to where it’ll be used. The design of the app will depend largely on what is expected by the users. For instance, the app should have a GPS feature if it is intended to find restaurants in the area. For apps that are intended for online shopping, it needs to have a checkout feature.
Customer profiling as well as user engagement are critical to determine your reach as well.
This is going to give you idea of the features that have to be integrated in the mobile app and to how you could improve its exposure.
Number 3. Basics of the mobile app design – being able to know the real purpose of the app is extremely important. With this, it actually makes the selection of a platform a lot easier. From shades, colors and fonts, it needs to be combined very well in a way that they are going to complement each other.